25 pts
Crawlability & access
Can AI crawlers and answer engines reach your pages at all?
GPTBot · ClaudeBot · PerplexityBot · Google-Extended
See your website the way AI systems see it
SEO tells you how Google reads your site. This tells you what ChatGPT, Claude, Perplexity and autonomous agents can actually understand — and what they get wrong.
Free, no signup. Takes about ten seconds.
31 deterministic checksNo signupAbout 10 seconds
AI-readiness audit
What gets checked
31 checks across 6 areas, each scored and explained with what we actually found on your page.
20 pts
Content without JavaScript
AI crawlers mostly read raw HTML. Is your content actually there?
25 pts
Structured data
Machine-readable facts about your company, products and answers.
20 pts
Semantic clarity
Titles, headings and metadata that tell an AI what the page is.
10 pts
Entity discoverability
Can an AI state who you are, what you sell, and how to reach you?
+8
Agent readiness
The emerging conventions autonomous agents use: markdown, well-known documents, content signals.
Bonus, up to +8 on top of 100. Almost no site scores here yet, so it can only help you — it is never subtracted.
Paid feature
Plus: what an AI actually concludes
Monitor reports add a model read of your page: what it understands about the company, offer, pricing and unanswered questions.
See paid plansSimple pricing
Pricing
The deterministic audit stays free. Monitor adds an AI interpretation and watches the score over time — its recurring fee covers both scheduled rescans and model usage.
Free audit
$0
one URL, any time
- Full AI Visibility Score
- Every check with the exact finding
- Prioritised list of fixes
- Shareable report link
Monitor
$19
per month, per site
- Weekly rescans with shareable reports
- An email when the score drops, with the new report
- Catch a robots.txt change that hides you from ChatGPT
- AI interpretation, with automatic retry after provider outages
Monitoring is per site, so it is switched on from that site's report — scan it, then use the button there.
Agency
$79
per month, up to 40 sites
- Up to 40 client sites
- Managed onboarding by our team
- Readiness reports prepared by our team
- Direct implementation support
Managed onboarding is currently closed.
This is a managed service today: we email you within one working day, set the sites up by hand and start the reports the same week. Contact us any time to cancel.
Questions people actually ask
How is this different from an SEO audit?
An SEO audit optimises for a ranked list of links. This optimises for being read and quoted inside an answer. The two overlap on basics like robots.txt and titles, and diverge everywhere else: an AI answer engine cares whether your prices are machine-readable text, whether your company has an Organization entity, and whether the page survives without JavaScript. A perfect SEO score and a bad AI visibility score is a common combination.
Is the free audit really free, and do I need an account?
Yes, and no account. You get the full score, every deterministic check, the prioritised fixes and a shareable report link. Monitor adds the model-based page interpretation and repeat scanning over time.
Does blocking GPTBot hurt my score?
Barely. We score answer engines and training crawlers separately. Blocking ClaudeBot, OAI-SearchBot or PerplexityBot removes you from live AI answers and costs 10 of the 100 points. Blocking GPTBot or CCBot only limits training use, so it is reported and costs almost nothing — it is a legitimate business decision, not a mistake.
Which crawlers and standards do you check?
Answer engines: OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-User, PerplexityBot, Perplexity-User and Bingbot. Regional engines: YandexBot and Baiduspider. Training crawlers: GPTBot, Google-Extended, Applebot-Extended, CCBot, meta-externalagent and Amazonbot. Standards: robots.txt, sitemap.xml, llms.txt, Schema.org JSON-LD, Content-Signal, Markdown negotiation, MCP server cards, A2A agent cards and API catalogs.
How often does an AI visibility score change?
Usually never — until one deploy changes everything at once. A framework upgrade that moves rendering to the client, a CMS change that drops structured data, or one line added to robots.txt can take a site from visible to invisible without any other symptom. That is what the monitoring plan watches for.